About the company

WALDO is a modern vision care brand selling high quality, affordable daily contact lenses through an unrivaled online experience. We’re able to do this by delivering lenses directly to our customers, simplifying the notoriously complex distribution channels commonly associated with the healthcare industry. Since launching in July 2017, WALDO has shipped more than 1 million lenses to more than 29 countries across the US, UK and EU, as part of our mission to become a global multi-channel healthcare brand. In 2022, we have launched a new and exciting partnership with Walmart to bring affordable eye care to customers across the US.

What others say about us

GQ: “Meet WALDO, the luxury eye contacts you need in your life”

Forbes: “WALDO’s emphasis on quality is a distinguishing factor”

About the role

With boundless ambition, we’re showing no signs of slowing down so we’re on the lookout for a Retail Marketing Manager to grow our team while scaling WALDO’s partnership with Walmart from the ground up.

As our Retail Marketing Manager, you will support the Company's effort to deliver a best in class in-store experience. You will lead the relationship with Walmart, reporting directly into the [CEO & Chief of Staff] to develop and execute multi-channel marketing initiatives to drive retail traffic, in-store sales and brand awareness across Walmart and Walmart Vision Centers nationally. You will be on the ground inspiring our retail team and delivering innovative omni channel marketing programs and experiences targeted against short and long-term KPIs, but not limited to: all-up retail marketing strategy, new store grand openings, retail education and team training, store merchandising, and developing sales collateral.

What you will do

• Work closely with the brand team to ensure the marketing calendar translates into retail to deliver on consistent brand experiences
• Oversee new store onboarding marketing strategy and execution to drive traffic and grow awareness
• Brief and manage all collateral required to deliver seasonal campaigns and company initiatives
• Build strong relationship and collaborate with Walmart team and Vision Centers to develop strategic tools and best practices for store awareness and traffic driving programs
• Work closely with Brand, Operations, Creative, Performance Marketing, Data, amongst others, to build consensus and drive for results
• Manage retail marketing budgets, working closely with performance marketing & brand marketing to ensure efficient allocation across multi-channel initiatives delivering on financial KPIs
• Produce regular analysis to provide insight to the wider business on store performance and retail marketing campaigns. Manage third parties technology to support on analysis

Who you are

• 3+ years of experience in Retail Marketing leadership
• Experience in launching multiple retail stores
• Experience in planning and execution of local and in store promotions as well as digital efforts
• You have the ability to strategize and execute in a fast-paced startup culture
• You are a self-starter capable of operating semi-autonomously but always collaboratively
• You are enthusiastic and passionate
• You are a team player who is not afraid to take on additional assignments that appear above or beneath you
• You have strong interpersonal communication and presentation skills and can effectively communicate remotely
• You can prioritize and manage time effectively, meeting deadlines and adapting to changing priorities

What we offer

• The opportunity to create impact in a high-growth start-up and build your career (the sky's the limit here!)
• Agile and flexible working environment with shallow hierarchy and strong entrepreneurial spirit
• International exposure with WALDO presence in the US, UK, and EU
• Competitive compensation

WALDO is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Job Type: Full-time

Salary: $30,000.00 - $112,196.77 per year

Benefits:

• Flexible schedule

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• New York, NY: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Retail marketing: 3 years (Required)
• Launching multiple retail stores: 1 year (Required)

Work Location: One location

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