Marketing Manager OEM Job at Murrieta Hot Springs Resort
Job Summary:
We seek an experienced, talented, and highly creative Marketing Manager to lead our marketing efforts for a new resort. You will be responsible for the day-to-day aspects of our marketing operations in this position. The Marketing Manager’s primary responsibilities include growing our brand’s awareness and increasing brand influence. Applicant must have a firm understanding and be confidently skilled in reporting key marketing metrics, marketing efforts, and content creation, with an emphasis on copy,- for social media, website, various marketing channels, and print.
This position will report to the General Manager directly and the Vice President of Marketing. Duties will include implementing and monitoring our organic and paid marketing campaigns across all networks.
Our ideal candidate is someone with experience in marketing, copywriting, social media management, marketing platforms use, and reviewing competitor content and market trends to identify opportunities. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
The Marketing Manager will oversee all aspects of Marketing including advertising website agency management and collateral production for a select portfolio of hotels and restaurants. The primary responsibility of the Marketing Professional position is to drive interest in the company’s products services and brand. Marketing Professionals develop market strategy create content and coordinate with regional locations during marketing campaigns. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities; for OEM associates overtime does apply and is calculated accordingly.
Responsibilities:
QUALIFICATIONS:
- Minimum 3 years marketing experience in the hospitality industry both traditional media and ecommerce
- Excellent copywriting and proofreading skills
- Works well in a collaborative agency-like environment
- Extensive knowledge of advertising and print collateral production
- Very detail-oriented and analytical
- Quick learner
- Good sense of design and ability to conceptualize requested products
- Ability to juggle a variety of projects at the same time and handle the stress associated with multiple deadlines
- Good communicator both written and orally
- Ability to work with the Marketing team to accomplish goals on a timely basis
- Proficient in Excel Word and PowerPoint
- Basic understanding of website development SEO and SEM
- Ability to analyze marketing opportunities and ad effectiveness
- Prior experience in creating and maintaining brand identities
- Business Marketing or Communications degree preferred
- Strong interpersonal/communication skills
- Ability to use computer keyboard telephone and other related business equipment
- Ability to coordinate cross-functional work teams toward project completion
- Strong attention to detail
- Strong planning & organizing skills
- Creative thinking
JOB RESPONSIBILITIES:
- Overseeing all aspects of our on-property marketing department, including our marketing database, email, and display advertising campaigns
- Partnering with hotel teams to drive marketing strategies
- Reports to and collaborates with the Director of Marketing on all portfolio wide marketing opportunities
- Writing copy proofing and developing content as needed
- Acting as a resource to the field and corporate staff as it relates to all marketing opportunities
- Participating in the branding and rebranding of managed assets including hotels and restaurants
- Serving as a communication conduit and counsel for all marketing programs with both internally stakeholders and externally vendors/agencies
- Developing promotional opportunities to increase sales
- Managing budgets and analyzing overall effectiveness of marketing efforts
- Working in tandem with a two-member design team and partnering with our ecommerce team
- Improving internal processes
- Executes annual media plans. Coordinates and oversees ad website and collateral production. This includes negotiating contracts initiating request for artwork copywriting approving artwork providing follow-up processing invoices maintaining the budget and assessing ad effectiveness. Participates in branding discussions and monitors brand cohesiveness through all marketing materials.
- Communicates all marketing programs to the field and corporate staff and acts as a resource in assessing marketing opportunities. Provides guidance and direction as needed to the Marketing Dept. staff and develops the marketing dept. infrastructure by improving processes and creating SOPs. Assists hotel property teams with developing annual media plans and provides marketing guidance.
- Analyzes marketing plan effectiveness. Researches new marketing opportunities. Develops focus groups to analyze customer needs and travel trends.
- Works with outside PR vendors to create press releases as needed. Provides guidance on PR and promotional opportunities to increase sales.
- Utilize KSFs personally to prioritize time.
- Understand market conditions and their potential marketing value to maximize market share.
- Aligns campaigns and materials to overall marketing strategy.
- Works with internal partners to define marketing plan scope and objectives.
- Develops marketing collateral and messaging.
- Drives consistency and brand awareness across regions and locations.
- Reviews and tracks status of marketing campaigns and provides updates and ongoing analysis to parties involved.
- Remain flexible to the needs of the business.
- Planning and managing our social media platforms
- Preparing accurate reports on our marketing campaign’s overall performance.
- Identifying the latest trends and technologies affecting our industry
- Evaluating important metrics that affect our website traffic, social media engagement, and conversion rates.
- Execute content marketing strategies and set short-term goals to drive property impact.
- Ensure engaging, high-quality content is being delivered regularly
- Execute content plan for emails, newsletters
- Copywriting- including drafting, editing, proofreading and updating written content.
- Place content on various channels, ensuring a strong web and social media presence
- Media Editing and minor graphic design - photo, video, graphic content, and copy
- Manage professional photography, video shoots, and deliverables.
- Content distribution plan for all media content
- Front End Website development, including content placement and page creation
- Achieve organic social media metrics for growth.
- Achieve paid media metrics for conversion rates and budgeted revenue.
As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.
Benefits:
After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:
- Now offering Daily Pay! Ask your Recruiter for more details
- Medical, Dental, and Vision Coverage
- Short-Term and Long-Term Disability Income
- Term Life and AD&D Insurance
- Paid Time Off
- Employee Assistance Program
- 401k Retirement Plan
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